Effective Date: January 1, 2025
Last Updated: February 7, 2026
Fifty5 Rivers (“we,” “our,” or “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website https://fifty5rivers.com, interact with us in person or at events, participate in our loyalty program, or otherwise use any of our services. By accessing or using our services, you agree to the terms of this Privacy Policy.
1. Introduction
This Privacy Policy applies to information collected through our website, in-person interactions, mobile services, events, loyalty programs, and communications with you, including email and text messaging.
2. Information We Collect
We may collect personal and non-personal information from you in the following ways:
Personal Data
Information you provide directly to us, including:
- Full name
- Email address
- Mobile phone number
- Date of birth (for loyalty program participation and rewards)
- Mailing or billing address
- Payment information (credit or debit card details), which are processed by third-party payment processors and not stored directly on our servers
- Account login credentials (username and password), if applicable
Automatic Data Collection
Information collected automatically when you interact with our website, including:
- IP address, browser type, operating system, and device information
- Usage data, page views, referring URLs, and clickstream data
- Cookies and similar technologies used for analytics, security, and personalization
Third-Party Data
Information received through integrations with trusted third-party service providers, such as payment processors, email platforms, SMS platforms, analytics tools, or marketing services.
3. How We Use Your Information
We use the information we collect to:
- Provide, operate, and maintain our website and services
- Process transactions and fulfill orders
- Respond to inquiries and provide customer support
- Administer loyalty programs, including eligibility tracking, rewards, and birthday-related offers
- Improve user experience by personalizing content and optimizing site functionality
- Send service-related communications, updates, and notifications
- Send promotional or marketing communications where consent has been provided
- Comply with legal obligations and enforce our terms and policies
4. SMS and Text Message Communications
If you provide your mobile phone number to Fifty5 Rivers, you consent to receive SMS or MMS messages from us. These messages may include, but are not limited to:
- Order confirmations and pickup notifications
- Customer service responses
- Loyalty program updates and rewards notifications
- Event-related communications
- Promotional or marketing messages, where you have explicitly opted in
Message frequency may vary. Message and data rates may apply based on your mobile carrier and plan.
You may opt out of receiving text messages at any time by replying STOP to any message. For assistance, reply HELP or contact us at privacy@55rivers.com.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties
5. Sharing Your Information
We do not sell your personal information. We may share your information only in the following circumstances:
- Service Providers: With trusted vendors who perform services on our behalf (such as payment processing, SMS delivery, email delivery, website hosting, analytics, or IT support)
- Legal Requirements: When required to comply with applicable laws, regulations, or legal processes, or to protect our rights
- Business Transfers: In connection with a merger, acquisition, financing, or sale of company assets
All service providers are authorized to use personal information only as necessary to perform services for Fifty5 Rivers.
6. Data Retention
We retain personal information only for as long as necessary to provide our services, fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements. When information is no longer required, it is securely deleted or anonymized.
7. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to:
- Remember user preferences and settings
- Improve website performance and security
- Analyze usage trends and site traffic
- Deliver relevant content and advertising through third-party platforms
You can control or disable cookies through your browser settings or available opt-out tools. Disabling cookies may affect site functionality.
8. Your Rights and Choices
Depending on your location, you may have the right to:
- Access, correct, or delete your personal information
- Withdraw consent or object to certain data processing activities
- Request data portability
- Opt out of promotional communications, including email or text messages
To exercise these rights, please contact us at privacy@55rivers.com.
9. Security of Your Information
We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
10. International Users
If you access our services from outside the United States, your information may be transferred to and processed in the United States, where data protection laws may differ from those in your jurisdiction.
11. Updates to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Your continued use of our services after changes are posted constitutes acceptance of the revised policy.
12. Contact Us
If you have questions or concerns regarding this Privacy Policy or our data practices, please contact us:
Mail:
Fifty5 Rivers
644 North Broad Street
Fairborn, OH 45324
Email:
privacy@55rivers.com